LIVE OPERATING VIEW

Executive Command Center

One view across marketing, AI reception, inspections, canvassing, proposals, financing, production, warranties and recurring customer care.

Monthly revenue$1.44M+21%
Proposal pipeline$3.18M57 opportunities
Inspections booked21467.3%
One-day completion88%+6 pts
Care-plan MRR$28K+14%

Revenue by system

Roofing
Roof+Gutter
Roof+Insulation
Repairs
Care Plans

AI executive alerts

WEATHER
3 Thursday installs at riskRain probability exceeds threshold
MARGIN
Complex roofs underpricedAdjust pitch multiplier in price book
SALES
42 high-intent homeowners uncalledMia queued follow-up tasks
GROWTH
Newark neighborhood outperformingExpand canvassing radius by 1.5 miles
24/7 AI CONCIERGE

Mia AI Receptionist

Handles calls, text and chat, qualifies homeowners, checks territory, captures financing interest and books photographed inspections.

M
Mia AIHome-performance concierge
What can I help with todayβ€”roofing, gutters, attic comfort, storm damage or a complete exterior system?

Mia outcomes today

Calls answered146
Qualified89
Inspections booked31
After-hours22
Top intentRoof replacement
41%
Financing interestCaptured during qualification
29%
Revenue influencedIllustrative monthly amount
$512K
UNIFIED HOMEOWNER GRAPH

CRM & Property Intelligence

Every call, property record, photo, inspection, estimate, financing action, permit, installation and warranty connected to one homeowner profile.

SELECTED HOMEOWNER

Jordan Mitchell

High intent
91
PropertyNewark, DE
Roof age22 years
Primary concernLeaks + attic heat
FinancingInterested
Project class$18K–$28K
Best packageRoof + ventilation

Interaction history

Mia answered website chatAsked about roof leak and financing
Property intelligence completedPermit and storm context added
Inspection bookedWednesday β€’ 10:00 AM
Photo report generatedAwaiting field verification
Proposal pendingRecommended next action
AI SALES PIPELINE

Sales Command

Lead scoring, call intelligence, objections, next-best action and bundled-system opportunities.

Qualified leads318
Inspections214
Proposals167
Contracts41
Close rate24.6%

Open opportunities

HomeownerSystemScoreValue
Jordan MitchellRoof + Ventilation91$27.8K
Ashley ReedRoof + Gutters88$32.1K
Marcus BellComplete Exterior86$38.6K
Priya ShahRoof Replacement82$21.4K

AI coaching alerts

COACH
Ventilation not explainedRep skipped whole-system education
STRONG
Financing framed clearlyNo approval promises made
RISK
Next follow-up not confirmedCreate task before close
FIELD SALES APP

Door Canvassing Dashboard

Track every door, homeowner conversation, appointment, financing status, quote, contract and dollar of attributed revenue.

Doors knocked2,842
Homeowners reached819
Appointments173
Financing approved38
Attributed revenue$684K

Capture door interaction

Canvasser leaderboard

Jordan Miles682 doors β€’ 51 appointments
$214K
Tanya Brooks601 doors β€’ 42 appointments
$186K
Michael Lee574 doors β€’ 36 appointments
$148K

Recent activity

BOOKED
Newark, DERoof + gutters β€’ Financing interested
REACHED
Wilmington, DEStorm inspection requested
FINANCING CONCIERGE

Financing Intelligence

Track lender applications, approvals, abandonment, contracts and financed project value.

Applications started49
Completed44
Approved38
Approved value$712K
Contract conversion81%

Application pipeline

HomeownerStatusProjectValue
Jordan MitchellApprovedRoof + Ventilation$27.8K
Ashley ReedIncompleteRoof + Gutters$32.1K
Marcus BellSubmittedComplete Exterior$38.6K

AI recovery actions

5 abandoned applicationsSMS reminders queued
ACTION
3 approvals awaiting contractSales tasks created
READY
PHOTO & BUILDING-SCIENCE AI

Inspection Intelligence

Organize roof, flashing, decking, gutter, attic and ventilation findings into a draft report for human verification.

Sample Home Exterior Health Score

Roof covering62
Ventilation49
Insulation43
Gutters58
Decking78
Overall59

AI draft findings

FLAG
Possible moisture stainingAttic image 14 β€’ Human review required
REVIEW
Ventilation appears insufficientCompare intake and ridge measurements
NOTE
Gutter pitch concernField measurement needed
GOOD-BETTER-BEST

AI Proposal Builder

Build transparent, approved proposals from verified measurements, field findings and the company price book.

ESSENTIAL

Roof Protection

Architectural shingles, underlayment, required flashing, standard ventilation review and workmanship warranty.

$18,900

RECOMMENDED

Complete Roofing System

Premium shingles, ice and water protection, ridge ventilation, decking allowance and enhanced warranty.

$24,800

PERFORMANCE

High-Performance Envelope

Complete roof system, insulation upgrade, ventilation correction, gutters and energy summary.

$31,600

MONTHLY

Financing Illustration

Nonbinding monthly estimate subject to approved lender terms and final project scope.

$β€” /mo

STORM RESPONSE ENGINE

Storm Intelligence

Monitor weather exposure, prioritize customers, build canvassing routes and activate inspection campaigns without implying damage before inspection.

ZIP codes monitored186
Recent zones14
Priority households312
Storm inspections84
Storm pipeline$1.1M

Activation workflow

Exposure area identifiedWind and hail data matched to territory
Previous customers locatedPriority inspection communication prepared
Canvassing routes generatedAssigned by capacity and proximity
Campaign awaiting approvalNo damage claims before inspection
CREW & MATERIAL COMMAND

Production Operations

Coordinate permits, funding, materials, weather, crews, quality and one-day completion.

Active projects52
Installs this week16
One-day completion88%
Quality pass rate97%
Backlog value$2.4M

Project stages

Contract & measurement
9
Permitting
11
Materials ordered
12
Installation active
14
Final quality
6

Production alerts

WEATHER
Rain risk Thursday3 projects need contingency review
MATERIAL
Ridge vent delivery delayTwo projects affected
READY
8 projects clearedPermit, funding and materials verified
PERMIT & WARRANTY AUTOMATION

Compliance Workflow

Track municipal requirements, missing documents, inspection status and manufacturer warranty registration.

Permits pending11
Corrections3
Final inspections6
Warranty registered94%
Missing documents4

Permit queue

ProjectJurisdictionStatus
Mitchell ResidenceNewark, DEReview
Reed ResidenceWest Chester, PASubmitted
Bell ResidenceCherry Hill, NJCorrection

Warranty actions

6 completions readyProduct and homeowner data verified
READY
2 records incompleteFinal photos missing
ACTION
HOMEOWNER EXPERIENCE

Customer Project Portal

Inspection photos, proposal, financing, contract, permit, schedule, payments, completion photos and warranty in one secure place.

Project timeline

Inspection completedPhoto report available
Proposal selectedComplete roofing system
Financing approvedTerms provided by lender
Permit submittedMunicipal review
Materials orderedNext milestone

Documents

Photo inspection report
OPEN
Signed contract
SIGNED
Deposit receipt
PAID
Permit packet
PENDING

Messages

Your permit package has been submitted. We will notify you when the municipality responds.
Thank you. Can I upload my HOA approval here?
Yes. Upload it under Documents, and your coordinator will be alerted.
RECURRING CUSTOMER VALUE

Modern Exterior Care

Annual inspections, storm-priority scheduling, gutter and ventilation checks, warranty records and a permanent digital home-exterior history.

Members1,184
Monthly recurring revenue$28K
Renewal rate87%
Annual inspections due96
Referral rate18%

Annual Roof Check

Photo inspection, flashing review and digital condition record.

Gutter & Drainage Check

Gutter pitch, guards, downspouts and visible drainage issues.

Storm Priority

Priority scheduling and proactive post-storm communication.

Warranty Vault

Product, workmanship and inspection documentation in one place.

REVIEW & REFERRAL ENGINE

Customer Advocacy

Automated satisfaction checks, review requests, photo permissions, referral attribution and neighborhood campaigns.

Reviews requested86
Reviews posted49
Average rating4.9
Referrals created28
Referral revenue$314K

Campaign sequence

Satisfaction checkImmediately after final quality review
Review requestGoogle and approved platforms
Photo permissionBefore-and-after and homeowner photo
Referral offerUnique tracking link created
Neighborhood campaignNearby similar-age homes

Top referral sources

Jordan Mitchell
4 leads
Ashley Reed
3 leads
Marcus Bell
3 leads
AI alert: 12 storm-exposed homeowners need priority outreach.